We know that blogs feel time-consuming – and on top of your caseload and the everyday pressures of running your law firms, writing a blog falls further and further down the list of priorities. Many professionals will opt to hire someone to write these blogs or even opt out of the blog scene altogether.
And while we know that blog are not necessarily required in your law firm’s formula for success, they might provide just the right boost to your online marketing efforts.
Why Have a Legal Blog?
Blogs Help With SEO – Even if you have a qualified marketing team handling your SEO, a blog can help support your chosen areas of practice and the keywords you are using to target those potential clients.
Blogs Give You Authority – A well-written blog can set you and your practice up for success by highlighting your level of expertise in a given area of law.
Blogs Keep You Relevant – A regularly (and recently) updated blog communicates to your potential client base that you are an active and engaging law firm that provides benefit to their community.
Writing your own blog is the best solution, that is if you have the time. However, you may find that there is a qualified staff member that can fit this bill as well. While you can hire an out of office ghostwriter, we find that many law firms appreciate the ability to control the dialogue and manage their own blog articles and posting.
However, whether you hire out the writing or keep it in-house, you still need to give your blog postings direction and above all else, you need compelling content to keep your readers, most specifically your potential clients, excited and eager to do business with your firm.
Topics for Your Law Firm Blog
- Make a How-To Guide – As an expert in your field, you can create a blog article that acts as a comprehensive guide to help those who are facing specific legal troubles.
- Check Recent News – Write a post in response to the recent news on your local scene or in the legal field in general.
- Create a List – People are always looking for the easiest way possible to gather information, lists help with that. Create a list that could be a benefit for a current or prospective client, likes tips on how to talk to authorities, or steps to take after an accident or traffic stop.
- Show a Case Study – Work with a former client to create a case study so that prospective clients can see what type of results that can expect when working with your law firm.
- Create a Glossary – Legal terms can be confusing for the average person, create an easy to uses reference to define terms that they can expect to come across in basic legal proceedings.
- Use the Seasons – Think contextually about your space and time. A business attorney might write an article about keeping your storefronts safe from ice in the winter, or a divorce attorney could write about holiday parenting schedules around Christmas time.
- Book Review – Have a great read that could provide great information for colleagues and clients? Write up a review and share your opinions and insights with your readers.
- Staff Profiles – Get to know your staff and share some information with your clients on the people who make up your law firm. These posts give a more personal feel and can ultimately make your clients feel more at ease with the people they are working with.
- What Do I Do Now? Post – Geared toward your specific practice area, you can provide an article that outlines the best steps to take once someone realizes they need legal help.
- Invite a Guest Blogger – Another great way to get content on your blog is to offer guest posting opportunities to others in your industry. This allows you to get more varied content while providing exposure for the guest blogger.
If you decided to employ a blog on your main website, these topics will provide you with a great way to get started developing the kind of content that helps you stake your claim as an authority in your field and your niche.